Sally Fitzgibbons has had a pretty big month! Firstly overcoming injuring to take the win in epic conditions at Cloudbreak. Only days later came the announcement of Sally’s new partnership with Piping Hot. Through this partnership, Fitzgibbons will become the global spokesperson for Piping Hot and appear as the face of Piping Hot’s upcoming marketing and publicity campaigns.

“I am incredibly excited to be an ambassador for Piping Hot, a brand that has such a rich surf heritage in Australia,” says Sally Fitzgibbons. “I have launched my business in 2015 to follow my passions of surf, health and fitness and it is important I work with a brand partner that shares my passion for an active outdoor lifestyle. We are working as a team and I am most excited by the brand’s potential to grow in Australia and around the world.”


Born and raised on the south east coast of Australia, and one of the country’s most admired athletes, Fitzgibbons is renowned for becoming the youngest World Surfing Tour qualifier in history in 2008. She has won numerous surfing competitions around the globe, was the youngest surfer to win an Association of Surfing Professionals (ASP) Pro Junior title at age 14 and also won the first ever Australian Open of Surfing. Currently a top ranked athlete on the women’s world tour of surfing, Fitzgibbons’ next goal is to win a World Champion title.

Dan Castle, Managing Director of Saban Brands Lifestyle Group says, “As one of surfing’s ‘it’ girls, Sally is the perfect ambassador for Piping Hot – one of the most successful surf brands in Australia. The brand, which is celebrating its 40th anniversary this year, is rooted in competitive surfing and with Sally’s passion, dedication, extreme talent and adventurous spirit, she is a true reflection of the Piping Hot brand essence. We’re excited to work closely with Sally as we expand Piping Hot around the world.”

“Target is delighted with this new partnership. Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already longstanding and positive relationship between Piping Hot and Target,” says Gillian Ridley Whittle, Director of Womenswear, Lingerie, Footwear and Accessories at Target Australia.

Congrats Sally! Looking forward to seeing the upcoming range.



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